TASTEFUL DESIGNS ON AN IMPERIAL SCALE
There is a perceivable change taking place on retailers shelves which is clear to see, the rise of the beer can for premium quality ales.
This has been heralded in many quarters as a revelation, having shaken off its image as a product only connected to cheap mass produced lagers..
Its benefits of light weight, ease of storage, and most importantly maintaining flavour quality have seen more and more brewers opt for this type of packaging. But, one element is missing - aesthetics.
Yes you can wrap all the information you wish around a can but glass has one important quality cans will never match, the ability to promote a qualitative packaging image - and in this respect has no equal.
I was reminded of this recently when looking at the design for Koronet Stout, an intriguing beer produced in the Ukraine.
The beauty of glass is that it can be moulded and formed to become an intrinsic part of the overall perception of a brand.
An embossed bottle always helps to lift a product out of the ordinary, but combined with a tastefully considered label design both complement each other to maximum effect.
The Koronet beer describes itself as a 'stout' and there is a nice recognition of the styles origin on the label in English 'Beer of British Style'.
However on tasting what you are getting is a beer made by the lager technique of bottom fermentation rather than top, as in true lager production.
Nevertheless the beer is characterful, with nicely roasted notes of dark malt and is well made.
Another nice touch is the bottle size itself - 568ml - which equates to the English 'Imperial' Pint measure, a size rarely seen produced by UK producers.
With the EU gloves now off a revival of the Imperial measure is a possibility....In draught form it never left us!
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