A KITCHEN CRISIS LEAVES BABY BLUE!
Although it is the contents within which are of overriding importance when it comes to quality beer, it is often the label itself which sets the intrigue...
A classic example is Founders Breakfast Stout. Here the label beams out at the consumer - and what better image than a baby feeding from a bowl emblazoned with the Founders logo!
The picture though lends its origins to a different era, and has overtones of the late 19th and early 20th century when companies extolled the virtues of a healthy lifestyle for both baby and infants through their products.
Interestingly the label also touches on two further themes 'Breakfast' beers did indeed exist in the past and also alcohol was consumed by children - but not quite like the product we are presented with here!
Beer for children was called 'small' beer (not because it was for tiny infants) but low in alcohol and a safer option than the drinking water then available which could lead to typhoid or cholera. This would rarely rise above 1-2%Alc/vol. for obvious reasons
Whilst some parents in the past would see beer as a beneficial starter to there infants or children's day some companies were concentrate on the benefits of beer at the days end...
Budweiser of Missouri in America clearly believed it was the ideal drink for the whole family and supply that much needed sleep, actively promoting their beer as a wholesale sleep remedy!
The baby has left the kitchen...the remodelled Founders label.
The virtues of beer at bed time are all to clear
with a Budweiser...
Rainer's beers also had health giving properties for the young.
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